What Goes Into Choosing the Perfect Cannabis Store Name? A Lot

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BUSINESS What goes into choosing the perfect cannabis store name? A lot Opt for compelling and flexible, avoid generic and expected By Alana Armstrong Inside the Superette store during the grand opening of the location in Ottawa, Ont. on April 17, 2019. Thaomy Lam, Superette By the time the doors opened to the public, shortly after 10 am, there was a lineup of about 50 people waiting outside. Hobo Recreational Cannabis Store on Bank Street was one of three pot retailers to open in Ottawa Monday (April 1, 2019) as part of the province’s new cannabis retail model rollout. Julie Oliver/Postmedia Julie Oliver/Postmedia

The GrowthOp talked to insiders in Canada’s cannabis and marketing industries to get their takes on what works, what doesn’t and how to lock down a winning retail store name.

A lot is asked of a retail name: it needs to indicate the service or product, be recognizable, be distinctive and, hopefully, reflect business values. Add the challenge of being cannabis-related—which elicits some oft-repeated monikers—and putting a name to it can be tough.

Read the full article here.

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