Written by Julia Wright for Civilized.
The spot – entitled “Growers” – praises the “perfection-seeking” tendencies of green-thumbs who operate “under the cover of darkness,” represented by a range of attractive, plaid-and-hoodie clad, Doc-Marten-wearing actors tending plants under glowing purple LEDs.
Wow. A home-growing ad during the NBA playoffs? Where did this come from? Black Magic, as it turns out, is a subsidiary of Scott’s Miracle-Gro: yes: that Miracle-Gro, the garden and lawn-care giant founded in 1868 in Marysville, Ohio, and now a multinational company with offices and research facilities all over the world.