Article by Melia Robinson, Business Insider
Happy hour at the Bud+Breakfast inn smells funkier than most. At 4:20, guests pile into the living area for hors d’oeuvres and good company as they light up marijuana pipes and joints.
“What happens at this bed and breakfast doesn’t happen anywhere else,” Joel Schneider, owner of Colorado’s Bud+Breakfast hotel, told Business Insider.
In 2016, Schneider brought in over $1 million managing the nation’s first unabashedly pot-friendly hotel (and two locations no longer in operation). Guests ages 21 to 80 have traveled across the country, coming from mostly prohibition states, to toke legally and among like-minded enthusiasts.
After his children graduated college in 2014, Schneider, a former attorney, came to Colorado with the intention of opening a marijuana business that didn’t involve growing or selling the plant. He visited radio stations, a glass-blowing factory, and tourism groups for inspiration.
At night, Schneider would stand in his hotel bathroom and blow weed smoke into the toilet bowl to hide the smell. It was an aha moment for the budding entrepreneur, who wondered why he had to be so discreet in a state where recreational marijuana had been legal since 2012. State law prohibits public use of marijuana, and most hotels ban the Schedule I drug.