Written by Jared Lindzon for Fast Company
At first glance, MassRoots is just like any other technology company in America. The Denver-based social platform for marijuana enthusiasts boasts an open-concept, loft-style office filled with 33 talented programmers, developers, and sales staff.
But beneath the surface there’s something unique about working at a pot startup, and it has little to do with the fact that employees are often permitted to consume the substance on the job.
“Every Wednesday at 4:20 we have what’s called a ‘4:20 rally,’ where we have edibles and different cannabis products available, as well as some microbrews, and we as a company come together and we talk about the biggest problems we face, not just as a company but as an industry, and ways to solve them,” says Kyle Sherman, FlowHub’s CEO.
“Everyone here believes cannabis should be legalized for economic reasons, for social reasons, for moral reasons, so there’s a tremendous amount of passion,” says Isaac Dietrich, the company’s CEO and cofounder. “A lot of us also consume, and are very in touch with the cannabis plant, so it’s something we’re all very passionate about and want to move the cause forward.”