Article by The Gleaner
Jamaica’s lush and rustic southwestern coast has been earmarked as ideal for the development of health and wellness tourism.
In advocating this position, Minister of Tourism Edmund Bartlett said this area is also ideally suited for the concept of cannabis-infused tourism where cannabis products would play a major part in the tourism sector.
Health and wellness tourism has been identified as one of the key areas of focus under the ministry’s growth strategy to grow visitor arrivals to five million annually, generating earnings of US$5 billion by 2021.
In an opening address at Canex Jamaica, the first cannabis-centred conference on the business potential of the marijuana trade held in St James, Bartlett said he recognised “how the cannabis product and its application could fit neatly in a network of health and wellness that could drive a new demographic into Jamaica with a higher spend, and which will be able to establish us as a destination with a difference.”