Article by Eli McVey, Marijuana Business Daily
Cannatourism is alive and well in Colorado.
Travelers who visited the state primarily for leisure purposes spent roughly $98 million at recreational marijuana stores last year, accounting for nearly 17% of overall adult-use cannabis sales in Colorado, according to a first-of-its-kind estimate by Marijuana Business Daily.
The figures don’t include marijuana purchases by visitors who were in town primarily for business or other reasons, so the actual tourism impact on sales is higher.
While many stores in the Denver metro area primarily serve locals, some located along the highway leading to the city from the airport and in popular tourism hotspots like the 16th Street Mall get a majority of their business from visitors. In some mountain resort towns, tourists account for 90% or more in sales.
Indeed, Ari Markowitz – chief technology officer at Native Roots, which has recreational cannabis shops throughout Colorado – said the company’s locations in popular destinations for skiing and snowboarding attract a much larger share of tourists than its average store in other places, where residents account for the vast majority of sales.