Creating Humboldt County’s Marijuana Tourism Market

For Matt Kurth, the essentials of life have come through his love of the outdoors and organic gardening. And cannabis.

When he tried to blend two of these passions and grow marijuana one year, he found that he had his work cut out for him.

“I wanted to be a grower and then I tried it and it’s a ton of work,” he said. “People who don’t grow don’t realize how difficult it is.”

So after Humboldt County created a commercial medical marijuana market this year, Kurth, 33, decided to combine cannabis with his experience in the outdoor recreational industry to create what could be the county’s first cannabis tourism company — Humboldt Cannabis Tours.

The seven-year Humboldt County resident, whitewater raft guide and Humboldt Bay Aquatic Center employee said he is sure that he won’t be the only person to open a cannabis tourism business in the county, which have been able to expand in other weed-legal states like Colorado and Washington.

With the potential end to California’s prohibition on recreational cannabis now before voters in November, it poises to open Humboldt County up to an even larger market.

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