Colorado’s monthly marijuana sales notched an all-time high in July 2016 as shops sold nearly $122.7 million of medical and recreational cannabis — a 27 percent increase from July 2015, according to state revenue data released Monday.
The monthly haul surpasses the previous record notched this past April — a month that includes the annual 4/20 marijuana holiday — when $117.4 million of flower, edibles and concentrates were sold. Medical sales accounted for $40.8 million and recreational sales accounted for roughly $76.6 million of April’s total.
In July, recreational sales shot to $83.8 million, according to the Colorado Department of Revenue report.
The record revenue is most likely attributable to a summertime sales spike, said Adam Orens, a managing director of Denver-based BBC Research & Consulting and founding partner of the Marijuana Policy Group.
“That’s when I think more people — Colorado residents plus tourists — people are just out and about,” he said. “There are backyard parties, it’s events of all different kinds, concerts, festivals. I believe it drives more people to consume more alcohol and marijuana.”