Article by Jon Hiltz, Marijuana.com
Anyone who has grown up in Canada is well aware of the international stereotypes that exist about the Great White North.
We are known to be a peaceful, polite country that supplies the world with maple syrup, hockey, and poutine. Although that’s all correct, Canada, like other countries, tries not to be pigeonholed with blanket labels based on its culture and exports.
Now in the 21st-century, marijuana is finally getting its due as an incredible medicine. To that end, Canada is building upon its reputation as a pot-loving country by funding the international cannabis industry.
“We are not going to be dipping our toes into international waters,” said Cam Battley, Executive Vice President of Aurora Cannabis, in an interview with Marijuana.com. “Each market we enter, we are going to be a significant and long-term player.”
Battley went on to highlight Aurora’s 19.9 percent stake in Australia’s Cann Group. “[Cann Group] was the first company to be licensed to conduct research and cultivate medical cannabis. They are building two facilities right now.”
Battley added that Aurora just hosted a visit from Australia’s Minister of Agriculture for the State of Victoria, Jaala Pulford. “[Minister Pulford] was very clear that she wanted to learn from Canada’s experience and Canada’s leadership in this space.”
Australia is not the only country that has seen the benefits of Canadian pot, Germany has also prospered. “In Germany we acquired Pedanios, which is the largest medical cannabis distributor in Germany,” said Battley. “This is a major strategic investment for us, and it anchors us in Germany.” Battley added that through the acquisition of Pedanios, Aurora intends to be a domestic licensed producer in the German market.
While Aurora aggressively expands to foreign regions, its fellow juggernaut Canopy Growth continues to do the same. Canopy is already operating in a number of countries including Germany, Brazil, Australia, and most recently Chile.
“[Canada] is a comparatively small market, but it’s the place where everything is being proven,” said Jordan Sinclair, Director of Communications for Canopy Growth in an interview with Marijuana.com. “We’ve got a country of 35 million people, which on the world stage isn’t significant from a population perspective. But for cannabis, because of the federal laws we are in a leadership role.”