California Popups: Creating Community, Building Business

Article by Leslie J. Clary, Ganjapreneur

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On certain Saturday nights in Bakersfield, California, you can find a group of vendors and patients in an empty parking lot, meeting up for an evening of medication, education, music and community.

The images here are captured from a Saturday, August 27 “popup” — there is another of these gatherings, however, scheduled for this Saturday, September 10, from 5:00 p.m. to 10:00 p.m.

Bakersfield plays regular host to one among dozens of popups that happen on weekends throughout California.

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Operating on a grassroots level, popups allow patients to meet face-to-face with the people who grow their cannabis, make their gummy bears and strive to bring them new ways to experience the plant. It gives patients a chance to sample new products and buy their medicine at affordable prices.

Popups also provide vendors the opportunity to chat one-on-one with patients. Too often, there is a disconnect between cultivators and entrepreneurs who sell wholesale and never even see the people who are buying their products. Popups help bridge that gap, though be warned: some popup transactions may be considered unregulated as far as local cannabis laws are concerned.

Read full article here.

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