Some Say Dispensary Commercial Shows Double Standard in Cannabis Industry

Article by David Brown, Lift News

Advertising medical cannabis in Canada can be a challenge.

One ad series running on a Canadian cable station, Joytv, has some marketing professionals in the cannabis industry scratching their heads, and is highlighting some of the challenges for cannabis producers, regulators and even media companies in navigating a confusing mix of rules for how medical cannabis can be advertised or promoted in Canada.

The commercials, which advertise the benefits of medical cannabis through testimonials, direct viewers back to a website for Weeds Glass and Gifts. Weeds Glass and Gifts is a dispensary chain with numerous bricks and mortar locations in Canada, as well as an online dispensary. The ad points viewers to ‘learn more’ at weedsglassandgifts.com, where they are met with an ‘easy’ 3-step online registration form to order cannabis directly from the website.

One example of the ad running on Joytv 10 during the Simpsons on Rogers 173 in New Brunswick was sent in by a viewer.

Read full article here.

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