Article by Lift News
Lift is pleased to announce a partnership with the non-profit Canadian Consortium for the Investigation of Cannabinoids (CCIC) for Canada’s first nonpartisan cannabis retail training certification program. This new agreement will see the CCIC developing several of the program’s exclusive education modules, which are intended to equip frontline retail staff with the neutral and necessary knowledge to effectively and safely sell cannabis and related derivatives once federal legalization is adopted later this year.
Lift Certification was born out of Lift’s extensive operational experience in the cannabis industry and unique access to comparative product-level data. Leveraging its expertise, Lift is developing a modular training program that will be fully customizable to the needs of each province’s cannabis retail distribution model. Lift Certification was first announced in November 2017 in partnership with MADD Canada, whereby the national advocacy group would develop and administer exclusive modules of the Lift curriculum.
“The CCIC is committed to ensuring scientific accuracy of educational content and has been involved in medical cannabinoid educational activities for over 10 years,” says Dr. Mark Ware, executive director of the CCIC. “We welcome this partnership with Lift to develop the necessary training materials around cannabis to ensure that Canadian cannabis consumers are informed by accurate and up to date scientific information.”
The CCIC will review, research, produce and/or administer key Lift Certification materials for a range of topics, such as: cannabis testing; endocannabinoids and the endocannabinoid system; uses and research of cannabis; applicable policy and marketing considerations; and public health and harm reduction.
“The CCIC and its world-renowned medical and scientific experts will lead the development of specific modules within the Lift Certification program,” says Matei Olaru, CEO of Lift. “Working alongside the CCIC ensures we are able to provide the most authoritative and objective educational content.”
With 10 cannabis education centres across the country already, as well as its Lift.co product marketplace – the world’s only database of federally-legal cannabis products and their consumer-reported effects and usages – Lift is the nation’s leader in cannabis information.