Canopy Growth CEO: Marijuana Edibles Market Should Thrive Under Task Force Plan

Article by Ian Vandaelle, BNN

Canopy Growth chief executive Bruce Linton is praising the Task Force on Cannabis Legalization and Regulation’s latest recommendations on recreational marijuana.

In an interview on BNN, Linton said the recommendations are a positive development for Canada’s nascent cannabis industry, and if enacted by Ottawa will cut into the black-market trade.

“I think the whole supply chain they described, the dosage, the structures, the role of the provinces, pretty much it’s all we had expected and hoped,” he said.

Linton said he’s confident price won’t be the only determining factor for buyers, as the ability to trace the origin and contents of the product play into consumer behavior.

“There’s a lot of things we can buy illegally that may or may not be what we want to own,” he said “I think a lot of folks would like legal, they’d like supply-chain certainty [or what’s in it] and what’s not in it. When advertised to be a certain strength or a certain type, that in fact it is. So yes, price has to be competitive, but we’re not talking equal items.”

Linton said he thinks the edibles market should see strong growth, as not all cannabis consumers are inclined to smoke.

Read full article here.

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