When it Comes to Marketing Marijuana, Selling the Sizzle is Off Limits

Article by Shauna Hunt, CityNews

No TV, no radio, no magazines or billboards — unlike flashy beer ads, marijuana is being treated more like a “sin product” similar to cigarettes and gambling, putting cannabis companies under very strict guidelines on how they can brand their bud.

With pot prohibition coming to an end in just six weeks, CityNews got a sneak peek at what it’s going to look like when you start buying legal weed.

“Logos can’t be bigger than the federal THC warning signs and 14 federal health warnings will rotate on the packaging similar to what you see on cigarette packs” explains Megan McCrae, VP of Marketing for Aphria, one of the largest pot producers in the country.

Packaging can have colour but it has to be muted. No florescents, metallics, sparkles or shiny finishes are permitted and that is creating some challenges.

“We are really trying to bring Cannabis into the forefront here and make it a legitimate product. If we are trying to eliminate the black market, it’s really important for us to be able to compete,” said McCrae.

Read the full article here.

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