A Vancouver health and wellness company will be among the first to produce a line of cannabis-infused beverages in Canada.
Vancouver-based Phivida announced on Thursday a partnership with Ontario’s WeedMD that will see the two operations “form a joint venture focused on cannabis-infused consumer products,” per a news release.
The new company will be known as Cannabis Beverages Inc., or CanBev, and plans to develop a production facility at WeedMD’s 610,000 sq. ft greenhouse facility in Strathroy, Ontario.
But lest you think these drinks are designed to get you high, Phivida has made clear that their drinks are infused with cannabidiol, or CBD, an active cannabinoid that does not have the same psychoactive effects. Rather, CBD is known for the feeling of general wellness it provides, as well as claiming to provide health benefits.
Furthermore, Phivida derives its CBD not from marijuana but from hemp, where it is prevalent in higher concentrations.
“This market is going to evolve. It’s not going to be just about getting high,” MacDougall added. “It’s gonna be about producing consumer products that are safe and healthy and people can trust.”
Needless to say, CanBev has work to do in educating the public about the differences between cannabinoids.