Article by Erin Mundahl, Inside Sources
Sober or safe ride home programs have become quite common. In many cities, major holidays such as Saint Patrick’s Day, the Fourth of July, and Halloween include programs to keep inebriated drivers off of the streets by providing subsidized taxi or public transportation rides. For the most part, these programs have focused on the harms of drunk driving. In Toronto, however, one pro-cannabis group is expanding the process and plans to hand out 2,000 free metro tokens to smokers lighting up Dundas Square in downtown Toronto.“As an authority in the Canadian cannabis industry we’re excited to do our part to raise awareness and advocate for informed and responsible consumption,” said Matei Olaru, CEO of Lift, an online community for Canadian cannabis users.
“Making better choice around cannabis involves putting your money where your mouth is,” he continued.
Olaru stresses that he and his group hope that the free metro tokens will help foster a discussion about intoxicated driving. The goal of the program is not just fewer accidents, but better understanding of how marijuana can be used recreationally without becoming a safety risk.
“The best solution is education,” he said.
The free metro tokens giveaway is of even greater importance since the government introduced legislation on Thursday to legalize buying, selling, and smoking marijuana.