Article by Sunny Freeman, Financial Post
Jodie Emery struts through the hazy hallway of Cannabis Culture’s flagship Toronto store, through a 15-person deep checkout line, and then past the extracts, pre-rolled joints and display jars of bud into the lounge area where a group of pot enthusiasts is sparking up.
It is just after noon on a Wednesday.
The 32-year-old Cannabis Culture owner makes several attempts to call her husband, Marc, a famous marijuana legalization advocate, to wake him up. The Prince of Pot likes to sleep in, she explains, because he works past midnight, which is closing time at his shop in Toronto’s gay village downtown.
Marc emerges half an hour later. He joins employees behind the counter to recommend strains and weigh portions for the rapidly growing lunchtime rush. Marc is focused on the Toronto flagship locale he owns, while Jodie oversees the franchising and most other aspects of the business.
“This is what legalization looks like,” Marc said. “That’s exactly what we want to present to the government: You can go and do your rules and your thing and we’re going to do our thing.”
Many in the scene consider the Emerys weed royalty and the couple’s hard-fought decades-long dream of legalization may be on the cusp of fruition. But even as the government pursues legislation to set up a legal recreational market, the question of whether dispensaries such as theirs will be allowed to operate above ground hangs in the air.
Depending on the specific wording of the legislation, Canada’s prince and princess of pot could very well be excluded from the opportunity to earn a legal living in a recreational marijuana market that is expected to be worth as much as $22.6 billion annually.