Ontario’s Much-Criticized Pot Store Logo Pitched as ‘Inviting, Not Youthful’ and ‘Contemporary, Not Trendy’

Article by Patrick Cain, Global News

Ontario’s much-criticized pot store logo pitched as ‘inviting, not youthful’ and ‘contemporary, not trendy’ By Patrick Cain National Online Journalist, News Global News The “Ontario Cannabis Store” will be the brand name of Ontario’s cannabis agency, including its stores and online channel.

The graphic designers hired to create a logo for Ontario’s legal marijuana retail stores faced a strange balancing act.

It should be “contemporary, not trendy,” “authoritative, not bureaucratic,” and “distinct, not complex,” according to documents released under access-to-information laws by the Liquor Control Board of Ontario. It should also convey “social acceptability, social responsibility and distinctiveness from the current illicit market.”

Read the full article here.

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