Nova Scotia Ad Campaign Pushing Dangers of Marijuana as More Than ‘a Bad Trip’

Article by Adina Bresge, Metro

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A Nova Scotia-based education campaign is trying to dispel common misconceptions about cannabis by asking teens if the physical and psychological risks of marijuana use are more than just “a bad trip.”

Mental health advocates launched the awareness effort Monday with a series of striking advertisements to be plastered in bus shelters across Halifax, as well as social media content to reach their 16 to 20-year-old target demographic.

Dr. Philip Tibbo, director of the Nova Scotia Early Psychosis Program at Dalhousie University, says the campaign was developed in partnership with the Mental Health Foundation of Nova Scotia to tackle to pervasive myths about marijuana – that it’s safe to drive while high, and that weed is safer than tobacco or alcohol.

“They’ve always been told and always known that cigarettes (and alcohol) are not good for you,” Tibbo said in an interview Monday. “We haven’t really been there with cannabis yet.”

The advertisements feature totalled cars and distraught teens holding themselves, presumably after “a bad trip.”

“Weed is harmless?” one posters reads, followed by a list of psychological conditions that can be caused or worsened by marijuana use including anxiety, psychosis and suicidal thoughts .

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