Not High on Inspiration: Ontario Cannabis Store Logo Derided as Boring

Article by CBC News

Not high on inspiration: Ontario Cannabis Store logo derided as boring Branding, marketing related to marketing the OCS cost approximately $650K, LCBO says CBC News. The Ontario government's branding for the Ontario Cannabis Store has drawn strong reaction online and from industry professionals. (Evan Mitsui/CBC)

The Ontario government announced the name and branding for its cannabis agency Friday, and those looking for the wacky, colourful branding that has been a staple of the underground marijuana industry might be disappointed.

Ontario’s provincial outlet for cannabis sales will be the Ontario Cannabis Store (OCS), the government said, and Ontario also revealed its dead simple logo, which consists only of three letters in a circle.

Reaction to the logo and name has been strong and divisive, with some online slamming it as lazy but others praising it.

Industry professionals also had mixed reactions to the logo.

Tomasz Borowicz, the creative director and owner of Logo Made Easy, has assisted with the branding for new marijuana company Indivia, and says he understands why the government almost had no choice but to go with a really simple logo for OCS.

“The government’s objective is to be the responsible governing body of distribution of cannabis in Ontario. Their legal position on cannabis is responsible use,” he told CBC Toronto. “If this logo was in any way more creative or more catchy or more stylized that would kind of be a contradiction in terms almost of what government stands for when it comes to cannabis.”

Borowicz adds that he believes the goal for the logo is to get the public to remember the OCS by its letters, much like the already established Liquor Control Board of Ontario (LCBO).

Read the full article here.

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