Article by Tyler Koslow, Merry Jane
As the federal government continues to halt America’s progression towards cannabis legalization, our neighbors north of the border seem to be heading in the right direction at a rapid pace. Thanks to Canada’s recently appointed Prime Minister Justin Trudeau, who announced that new legislation to legalize and regulate cannabis would be coming by 4/20 of next year, the country now has a clear path towards a government-supported, open, and competitive cannabis marketplace. While the process is still underway, many of Canada’s well-established cannabis companies are preparing for the country’s recreational market to blossom.
One of these companies is Tweed, a wholly-owned subsidiary of Canopy Growth Corporation that has become one of Canada’s largest and most popular medical cannabis brands. Known for being an innovative force in cannabis production, Tweed doesn’t just focus on selling cannabis, it also sparks an intimate conversation between its customers and its product. This past month, Tweed officially opened its new state-of-the-art breeding facility, which it will use to collaborate with the best minds in the industry and create its own proprietary cannabis strains.
The new breeding facility will enable Tweed’s team to develop its own strain genetics, which will provide the company with more control over the end product, and will also give them a fulfilling story to tell to their customers. Working with top-notch breeders like the Amsterdam-based seed company DNA Genetics, Tweed has already begun sifting through male and female plants to find their most desirable traits, and with them the company will breed proprietary plants and monitor them from seed to strain. Tweed is looking to roll out its first line of proprietary strains in 2018, and plans to give patients first access sometime in 2017.
MERRY JANE spoke with Tweed president Mark Zekulin about the company’s new breeding facility, the importance of collaboration, and how impending legalization will reshape the cannabis industry Canada.