Canadian Marijuana Industry Closely Watches Advertising Rules

Article by Catharine Tunney, CBC News

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You might remember the smoking Joe Camel from magazine ads and the chesterfield-touting Joe Canadian from beer ads, but there’s a chance you’ll never meet Joe Marijuana.

As the Liberal government prepares to introduce legislation next spring to legalize cannabis, it has asked a nine-member task force to look at what restrictions should be in place when it comes to marketing marijuana.

“Since marketing, advertising and promotion of marijuana would only serve to ‘normalize’ it in society and encourage and increase usage, it has been proposed that these should be strictly limited so as to dampen widespread use and reduce associated harms,” reads the government’s discussion paper on the issue.

“Limitations could include products being sold in plain packaging.”

That’s tough for the industry to inhale.

Mark Zekulin, president of Tweed Inc. in Smiths Falls, Ont., believes a ban on advertising would “be a disservice to people who have to make a choice” between what strains of marijuana they want to buy.

Read full article here.

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