Legal Weed Market Won’t Need Billboard Ads to Thrive, says Pot Producer

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Canada’s budding marijuana industry doesn’t expect Ottawa to embrace ads for weed on billboards or television screens once new legalization legislation is introduced next spring, according to the president of Canada’s highest-profile pot company.

Mark Zekulin of Tweed Marijuana Inc. says he would rather see the Liberal government’s task force on legalizing pot focus on packaging guidelines that will help Canadians enjoy legal weed safely.

“It certainly shouldn’t be advertised like a book or a box of cereal, but I think there is a need to ensure that producers can explain to the customers what they are getting, because it’s a very complex product,” Zekulin told CTV News Channel.

Different marijuana strains can produce a wide variety of physical effects depending on how they are consumed and the concentration of THC — think of it as the difference between consuming a glass of wine versus a glass of whiskey. Zekulin worries many first-time consumers won’t be able to tell the difference unless the labelling is clear.

“Some (marijuana) is made with high THC that will have a very psychoactive effect and others have much lower amounts,” he said. “Some will help you sleep and some will give you energy. Some will have a peppery flavour and others have a berry flavour. There is a bunch of information to get across.”

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