Article by Rob Ferguson, The Toronto Star
When you mix the Trailer Park Boys and whisky, what could go wrong?
The Ontario government is taking a second look at plans to start selling the east coast comedy troupe’s rye — Liquormen’s Ol’ Dirty Canadian Whisky — at LCBO stores across the province on Thursday.
While bottles have been sold in Newfoundland, Nova Scotia and elsewhere for over a year, the whisky’s cheeky website has raised eyebrows here over its liberal use of the f-word and advice to start drinking before 10 a.m. with a “six-paper joint” of marijuana.
Word of the online marketing campaign, which includes a drink called the Heavy Metal D—, caught Premier Kathleen Wynne by surprise Monday.
“I didn’t know about this,” she told reporters when asked about the website at a news conference on hospital parking rates. “None of that sounds particularly savoury to me . . . and dangerous in a lot of ways.”