Article by Haydn Watters, CBC News
There’s been much bickering about how bland and boring the logo is for the recently announced Ontario Cannabis Store, called the OCS for short.
But a handful of Ontario businesses, organizations and schools are facing a far more complex problem — they now share an acronym with the new shops that will sell pot provincially once it’s legalized.
From crane salesmen to Christian schools, here’s what fellow OSC-ers think about their new acronym mate.
Ontario Crane Service
The Hamilton-based company, owned by Don Paton, sells and services cranes throughout the province. He’s been using the OCS acronym for 17 years.
Not sure what to do: “I’m not too happy about it but I don’t think there’s a whole lot I could probably do. I don’t know legally. I don’t think you can trademark letters like that,” he said. “I can’t afford to fight the government in a lawsuit so it is what it is.”
He’s worried it will cause confusion: “We typically go by our whole name … but OCS is what stands out and people have referred to us as that,” he said. Paton doesn’t plan to partake in the cannabis store’s services.
“You don’t want to have your business associated like that with the government.”