Chris Selley: Trailer Park Boys Want you to Buy Their Liquor at LCBO. And Politicians are Worried About Language?

Article by Chris Selley, National Post

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The Liquor Control Board of Ontario (LCBO) is in charge of encouraging people to drink alcohol, and also of discouraging it. Of necessity, this yields some strange and awkward situations. One unfolded Thursday morning at the LCBO’s flagship location on Queens Quay, in downtown Toronto, where the Trailer Park Boys were set to launch their Liquormen’s Ol’ Dirty Canadian Whisky in the Ontario market with a meet-and-greet with fans.

When news of their marketing campaign reached Queen’s Park, however, the temperance committee was not amused.

“Roll up a six-paper joint, grab a bag of chips, and pour yourself a straight glass of Liquormen’s,” the website suggested under “recipes.” “Today you’re getting f—-d up and there’s not a goddamn thing Lahey can do about it.” (Jim Lahey is the trailer park’s alcoholic supervisor.)

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“I get drunk three or four times a week with my friends, get stoned, play video games,” Ricky ruminates at a high point. “I just don’t know how life can get any better than this.” At a low point, he muses about deliberately getting sent to jail where it’s “nice and warm.” “I’m gonna spend the fu–in’ winter there, getting drunk and stoned, with good dope,” he resolves.

Did it work? Well, first in line to meet Bubbles and Ricky — Julian was otherwise occupied — was the ebullient Jeffrey Clifford of Mississauga. He wore a shirt that said “whisky made me do it,” and draped over his shoulders was a Canadian flag with a cannabis leaf in place of the maple.

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