Article by CTV News
Among the beneficiaries of legalized pot may be an unlikely group: 9-1-1 call operators.
With the legalization of recreational cannabis, there are fewer reasons to “snitch” on marijuana users and the Toronto Police Service is well aware of that fact.
The service has launched a new ad campaign against trivial non-emergencies called “Do not call 9-1-1,” not to discourage the use of the emergency line, but its use in circumstances now deemed “not critical” by the momentous Cannabis Act, which went into effect Wednesday.
In the new series of ads, different types of cannabis use are compared to other unnecessary reasons for dialing 9-1-1:
“Asking for directions because you’re lost is not a 9-1-1 call,” one reads, adding that that was in fact a 9-1-1 call. “Reporting an adult smoking a joint isn’t either… Do not call police for this.”
“Asking what to do with your frozen meat during a power outage is not a 9-1-1 call,” reads another (also an actual call made to 9-1-1, it says). “Smelling weed coming from your neighbour’s home isn’t either.”