Article by Kate McKee Simmons, Westword
New cannabis consumers are often attracted to edibles but wonder how much is too much. To help both Colorado native newbies and the many tourists who visit Colorado and have questions about edible potency, industry officials and state regulators have worked to educate people on edible consumption limits.
Some cannabis companies have determined that the best way to handle any uncertainty is simply to create edible products with less THC. California companies Kiva and W!NK, for example, have begun developing product lines that will allow people to microdose.
Microdosing started as a concept to help patients take their medicine in small quantities so that they didn’t overdo it. Now microdosing has moved into the recreational market, too, so people can enjoy the tasty treats edibles companies develop without getting too high.
Both Kiva and W!NK have developed product lines that contain low doses of THC; consumers can eat a few edibles at a time, moderating the dose so that they can achieve a gradual buzz.
“You want to make sure you have the right experience with it,” says Stacy Verbiest of W!NK. “After I vaped a few times, I had an experience with an edible and took too much of it, and it was not a good experience…. I didn’t think I’d ever eat one again. It scared the life out of me.”