Article by Jessica Ginet, Leafly
Old-time cigarette ads bring to mind a different time and place, a Mad Men-style era when sexism was on display in everyday life and played a prevalent part in advertising. These gems from Tipalet Cigarettes are a case in point: “Give her your Tipalet and watch her smoke,” one says. Another: “Blow in her face and she’ll follow you anywhere.”
Such misogynistic advertising might seem straight out of midcentury America, but when you compare it to present-day cannabis marketing efforts, it’s not clear that much has changed. Consider these recent examples put out by Advanced Nutrients:
- Trade show booths featuring nearly naked women wearing shirts with the tagline “Size Matters”
- A nonionic surfactant formula called Wet Betty advertised with a barely dressed woman and the phrase “Plant Penetrator”
Need more evidence? Stop by a smoke shop and survey the advertisements for rolling papers, blunt wraps, other accessories. You’re almost certain to find advertising for these products featuring sexualized photos of women.
The old adage “sex sells” is alive and well in cannabis marketing. These ads make it seem that there are only two demographics of cannabis consumer: Stereotypical stoner guys and 20-something women with big boobs, scant clothing, and an appetite to party.