Article by Ephrat Livini, Quartz
The subscription box business is big. From socks to sex toys, Americans are signing up for monthly personal care packages of themed, curated goods at a rate that generates an estimated $5 billion dollars annually. Marijuana is a natural fit for this model.
Weed is still a surreptitious purchase for many, even where it’s legal. Plus, there’s a slew of new products in the burgeoning canna-biz; the average marijuana lover can’t manage without insider guidance. Luxury subscription services deliver these goods to high-end consumers in tasteful packaging that says “this is not a slacker’s stash.”
Chris Husong, founder of Club M in California, has been selling curated cannabis products to 300 monthly subscribers since October 2015. He markets his boxes as “not for pot heads” and told Quartz that his initial, “regular,” subscription offerings, starting at $100 a month—with a choice of flowers, edibles, concentrates, and tools—didn’t suffice. Customers quickly began clamoring for more luxury cannabis and accessories.
This month, the company shipped limited edition $1,000 offerings of two varieties to 20 customers. One option was packaged in a lockable smell-proof stash-box—made of aged, recycled wine barrels—with compartments full of cannabis products, like chocolates, candies, flowers, sleep aids, oils, drinks, joints, and a journal, among others. For the ladies, there were bohemian style leather purses, scent-free and stuffed with weed. “Our members are always looking to create perfect moments, and this subscription makes those moments even more elegant,” Husong says.
He believes his customers use marijuana “to aid wellness and creativity” rather than as pain relief. Still, they must have a medical marijuana recommendation to subscribe…and be willing to pay for high-end natural medication.