Article by Anthony Noto, New York Business Journal
Hemp honchos are in Los Angeles, and “High Times” wants to go where its business grows — literally.
The New York-based media company and its purveyors of pot are busy expanding to sunny Southern California, according to publisher Mary McEvoy.
The move comes just before High Times’ first business summit, set to take place in Los Angeles on Jan. 19. The event will focus on the dynamic changes to the industry brought about by recent legalization, she explained.
However, the company will not be switching its headquarters out of its Hells Kitchen office in Manhattan, she said, denying other reports that it is leaving.
“Last summer we opened up the office and right now we’re split between New York and Los Angeles, but with the legalization in California, a lot of our business is represented out there,” McEvoy told me. “Southern California has become ground zero for cannabis professional.”
My colleagues at the Los Angeles Business Journal reported on the expansion back in June, citing David Bienenstock as head of the new High Times office. Joining him there is a team of at least seven content producers, reporters and ad sales representatives. Bienenstock, a former editor for the magazine from 2002 to 2012, is also leading the brand’s expansion into new television, film and entertainment projects.