Here’s How You Can Watch the Pot Industry’s ‘Shark Tank’

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There is only one reality TV show where you can see contestants compete over money for pot-tinged business ideas like edibles infused with hemp oil, or a tropical timeshare where medical marijuana is readily available. That program is The Marijuana Show, a Shark Tank-like reality show where so-called “ganjapreneurs” compete for funding and guidance for their marijuana startups.

Robbins and Paull, a married couple from Taos, New Mexico, created “The Marijuana Show” two years ago and, now, their second season is finally available to stream on mainstream sites, Amazon and Apple’s iTunes store.

On those streaming platforms, viewers can pay $2.99 to view each half-hour episode, or $13.99 for the full season, which includes pitches ranging from a Florida man who made a car out of cannabis hemp to a 10-year-old boy from Phoenix who makes pet treats using oils derived from cannabis. Paull told Fortune she thinks 10 million viewers is a realistic goal for the second season with their streaming partners.

And, while Robbins and Paull seem happy to market the show as “Shark Tank” for the pot industry, if only to provide an easy reference point, they’re also quick to point out a stark difference in the two shows’ tones. “It’s like a heroes’ journey,” Paull said of The Marijuana Show. “I kind of liken us more to Shark Tank meetsAmerican Idol, because we also do a lot with developing a person’s self-esteem [and] their ability to vet numbers.”

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