Debate Rages Over How the Cannabis Industry Should be Allowed to Promote Itself

Article by Jacquie Miller, Ottawa Citezen

Debate rages over how the cannabis industry should be allowed to promote itself   Jacquie MillerJACQUIE MILLER. The Van der Pop website is full of edgy, gorgeous images. This one was posted under a section called “trip.”

The modern woman deserves the delightful moments provided by marijuana. 

She carries her weed in a $275 leather stash bag made in Italy that is both elegant and odour-proof.

At least, that’s according to Van der Pop, a hip cannabis lifestyle brand that sells luxurious accessories, along with the promise of wellness, fun and sex.

“Our aim is to enhance your flower-powered pleasure through a thoughtful and candid exploration of pot, its many magical properties and how it relates to better self-care, sex and socializing,” says the website of the brand that also sells pipes that resemble modern-art sculptures and sleek vaporizers.

“Whether you’re a seasoned smoker or just getting started on your journey, Van der Pop is here to ensure your higher aspirations are realized and that you truly enjoy your trip.”

Van der Pop is no different than any company using lifestyle to sell its products. Except the products are related to cannabis.

The modern woman deserves the delightful moments provided by marijuana. 

She carries her weed in a $275 leather stash bag made in Italy that is both elegant and odour-proof.

At least, that’s according to Van der Pop, a hip cannabis lifestyle brand that sells luxurious accessories, along with the promise of wellness, fun and sex.

“Our aim is to enhance your flower-powered pleasure through a thoughtful and candid exploration of pot, its many magical properties and how it relates to better self-care, sex and socializing,” says the website of the brand that also sells pipes that resemble modern-art sculptures and sleek vaporizers.

“Whether you’re a seasoned smoker or just getting started on your journey, Van der Pop is here to ensure your higher aspirations are realized and that you truly enjoy your trip.”

Van der Pop is no different than any company using lifestyle to sell its products. Except the products are related to cannabis.

 fact, the act now before the Senate appears to prohibit activities that medical marijuana companies now  engage in, from selling cannabis endorsed by Snoop Dogg to hosting music festivals.

Would Van der Pop’s website satisfy the prohibition on lifestyle promotions?

 “Frankly, no,” said Odessa Paloma Parker, the head of content for  Van der Pop and its parent company, Toronto-based Tokyo Smoke. Tokyo Smoke, which bills itself as “for the sophisticated smoker, those who embrace beautiful design along with alternative states of mind,” is setting up stores across Canada selling cannabis accessories, clothing and coffee.

The companies are working to counter the tired and inaccurate “stoner” image of cannabis users, said Parker.  “We want to open up the community and let people understand that cannabis can be a normal part of life.”

Read full article here.

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