Cannaflage Designs do not disappear into the background. The first thought I had while viewing their lookbook was how vivid each garment is. I didn’t see the cannabis leaves in the fabric right away, but my eyes were drawn directly to the clothes. And the happy part of my brain flickered brighter when I did notice the patterns: lively fractals.
This multifaceted company is based out of Southern Oregon, USA. Cannaflage Designs is run by a woman who has been farming cannabis for patients in Southern Oregon for many years with her husband and nephew, and they refer to their gardens as part of their family. The flowers are photographed, the plants are farmed, and the line is manufactured all in that familiar location.
Cannaflage has a reputation for locally sourcing labour and using eco-friendly materials. The company offers a fun range of clothing, magical home decor, and custom pieces for events, baby rooms, offices, and more.
On a sunny Friday, Cannaflage Designs founder, Karen Rumics-Averill, took some time to speak with me.
All of their events, fashion shows, and speaking engagements use local models and photographers to encourage involvement in the fashion industry. “Many of our models are using medical cannabis, are full-size or disabled, and [we] are working to make our apparel so that everyone can wear them and feel wonderful.”
The versatility and comfort is apparent. Each garment from Cannaflage covers two sizes. And their collections range from size XS to 3XL, with custom pieces available larger. And everything has a pocket!
Rumics-Averill photographs the flowers in natural light, allowing their natural beauty to shine. They feel this showcase of crystals and colour is a creative and beautiful way to “finally weed out the stamped ‘leaf’ pattern from our homes and closets.”
“It is very important to me as a business owner to maintain the roots I live by,” Rumics-Averill noted, adding that their sewing team makes an effort to hire women, patients, and veterans.
“I am also working to change the face of cannabis and move us out of the counter-culture into mainstream,” Rumics-Averill states.
“The face of the cannabis industry is changing, unfortunately seeing quite a bit of Corporate America moving into the industry with their business profiles. It’s really important for those who have the grassroots businesses to not fall into that and look for ways that we can reuse and avoid the toxic ways of the corporate [world].”