Article by Amanda Siebert, The Georgia Straight
With cannabis and show biz being two of this province’s biggest exports, it makes sense that B.C.’s newest weed media company is headquartered right here in Vancouver.
Last month, Todd Ceperley told the Straight about his goal to make the network synonymous with the city’s cannabis industry. Part of fulfilling that goal was the creation of Studio 710, which Ceperley calls “Vancouver’s first cannabis multimedia space”.
Dab heads will recognize the studio’s namesake as a nod to concentrates. (For those who don’t, the number ‘710’ is simply the word ‘OIL’, flipped upside-down. Think of it as the concentrate-equivalent to 420.)
“We’re looking to produce media-rich content featuring cannabis in all its glorious forms,” Ceperley said between puffs.
The words “cannabis media” might bring images of dread-headed individuals taking massive bong rips to mind, but Ceperley hopes to make things like cannabis travel documentaries and cooking shows the new norm.
He said that in the same way it’s no longer ‘cool’ to tote your dank bud around in a Ziploc bag, cannabis media has also progressed.
“As the internet evolves and consumption of media changes, we think that what we’re developing here is right at the forefront of how people will be consuming,” he said, “and the uniqueness of the web allows us to specialize within a very specific area like cannabis, and find an audience of significant enough size to make this all worth while.”